Fresh & Co. NYC
The Challenge
As a staple of the New York City fast-casual scene, Fresh&Co required a brand evolution that could scale across multiple high-traffic locations while maintaining its "chef-inspired, locally sourced" soul. They needed a cohesive visual language that felt as fresh as their ingredients—modern, energetic, and unmistakably New York.
The Solution
We partnered with the Fresh&Co team to develop a comprehensive brand identity system and a continuous stream of marketing collateral. Our work focused on creating a "verbal and visual" rhythm that resonates across the city—from bold in-store signage and playful packaging to high-engagement social media creative and recruitment campaigns.
Key Deliverables
Brand Identity Evolution: Refined logomarks and a vibrant color palette that stands out in a crowded urban environment.
In-Store Marketing: Custom signage, menu boards, and promotional "sandwich cards" that drive point-of-purchase decisions.
Packaging Design: Cohesive branding for juices, bags, and wraps that turn every guest into a walking billboard.
Campaign Creative: Seasonal ad campaigns (like the "Kale to the Chief" series) and recruitment materials ("Fresh Faces") that build community and culture.
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